Wheels4Sure was founded in 2012 by Reginald Larry-Cole and Scott Martin, both experienced automotive professionals who had
witnessed first-hand the problems people faced in funding new cars during the recession.

The traditional model of purchasing a new car meant that customers were expected to have faultless credit histories or face paying extortionate interest rates which put many vehicles out of the reach of normal working people. And those were the ‘lucky’ ones that got accepted for car finance – many were refused credit or turned away as bad credit risks.

Time and time again Reg and Scott heard the same story of people with a good job and salary and the need and desire for a new car, but there was no one offering these drivers a viable alternative. The banks and car finance companies would only lend to a small proportion of people and even then at hugely high interest rates.